Rushing to publish poorly thought out or repetitive content for the sake of trying to stay in consumers’ minds during COVID-19 could end up being detrimental to your brand, says Milkmoney managing director, Matt Taylor.
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Australian transport and logistics company Star Track has come to the aid of St Kilda Football Club by employing more than 25 of the club’s players and staff.
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The Western Australian Government’s health promotion agency, Healthway, is continuing to support its sponsored partners and is working with them to maintain its health promotion messaging during the COVID-19 shutdown.
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Lion Dairy and Drinks brand, Dare Iced Coffee, continues to innovate with its sponsorship portfolio and plans to bring the Canberra Raiders and St Kilda Football Club together to stage a second and bigger live stream esports event.
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Carlton FC CEO Cain Liddle said the AFL club would fall back on its strong non-traditional revenue streams to help soften the financial impact if Virgin Australia can't fulfil its sponsorship agreement.
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Cricket Australia chief executive Kevin Roberts said his decisions to stand down almost 200 staff and reduce pay by 20 per cent until June 30 were pre-emptive moves to ensure the long-term stability of the organisation.
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Virgin Australia CEO Paul Scurrah said today that the company’s administrator would be considering all Virgin’s many partnerships on an individual basis as they worked through the airline’s administration.
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Before pulling out of sponsorship contracts, there are seven key questions companies should ask themselves, says True North Research director, Georgie Maynard.
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Significant growth in broadcast audience during the COVID-19 restrictions has ‘delivered’ for sponsors of the Australian Turf Club, says executive general manager of commercial at the ATC, Corina Black.
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Specialist sports experience marketplace, Fan+ has shifted business model and is now developing sponsorship campaigns for brands facing gaps in their marketing plans due to shutdowns in major sports, says FAN+ founder and chief executive, Rod Harys.
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