North Melbourne signs new partner for AFLW and VFLW teams
North Melbourne Football Club has opened up some new engagement opportunities for its major partner Mazda, and has also signed a new sponsor for its AFLW and VFLW teams.
Read moreMore latest news - page 613
Dare Iced Coffee blends traditional sponsorship portfolio with esports strategy
Dare Iced Coffee has used its major sponsorship with St Kilda FC to enhance its esports strategy.
Read more
QRL’s large social following provides leverage for sponsors
Queensland Rugby League (QRL) has experienced a rise in its follower base during the COVID-19 restrictions.
Read more
Surf Life Saving Australia appoints M5 Management as new commercial partner
Surf Life Saving Australia (SLSA) has selected consultancy M5 Management as its new sponsorship sales agency.
Read more
SEM Phoenix sponsors back community basketball-based training videos
The NBL’s South East Melbourne Phoenix has enlisted the club’s star point guard, Kyle Adnam, to create basketball-based training videos for kids at home in isolation.
Read more
Suncorp secures naming rights to Netball Australia’s virtual training initiative
Following last week’s collaboration between Netball Australia and NETFIT to create virtual programs for junior participants, Suncorp has now come on board as naming rights partner.
Read more
BP secures naming rights and provides additional backing for Supercars All Star Eseries
After becoming the official fuel supplier for Supercars prior to the opening round of the 2020 Championship, BP has now expanded its deal to secure the naming rights of the upcoming All Star Eseries.
Read more
NSWRL to use Blues players to create fan-centric content
With all state-wide rugby league competitions cancelled, New South Wales Rugby League (NSWRL) is focusing on creating digital content to keep fans and participants engaged and active, says head of commercial and digital at NSWRL, Jodie Cross.
Read more
Rugby Australia reports $9.4 million deficit for 2019
Rugby Australia has reported a $9.4 million deficit for 2019 and admitted the ongoing coronavirus pandemic and its implications for the sport are set to be far-reaching.
Read more
Cronulla Sharks CEO confident with the clubs financial forecast
Despite Cronulla Sharks major sponsor Ace Gutters freezing payments until the NRL season resumes, club CEO, Dino Mezzatesta, says he is extremely confident it will survive the COVID-19 suspension.
Read more