Hankook looks for brand preference from new NRL deal
Hankook Tyre is confident that its renewed sponsorship deal with the NRL will help the tyre manufacturer build brand preference, says managing director at Hankook Australia, Ted Choi.
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Football NSW and Football QLD Move Away From Social Stream To OTT Platform
A new partnership between Football NSW and Football Queensland to stream all National Premier League games on Sportradar’s OTT service will be a game changer, according to Football NSW head of commercial, Brian Meinrath.
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AFL: Which clubs are financially prepared to endure the 2020 disruption
With AFL CEO, Gillon McLachlan, cutting the season to 17 games on Monday afternoon, and with a possible suspension to be announced in the next 24 hours, a review of the clubs’ 2019 financials gives an insight into which ones are in the best position to deal with the disruption to the 2020 season.
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Optus opts out of Melbourne Stars partnership
National telco Optus, has announced it will not renew its final one-year option to remain principal and major partner of the Melbourne Stars Men’s and Women’s Big Bash League squads.
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Sponsor left in limbo as Super Rugby suspends season indefinitely
Allhomes, Canberra’s leading real estate advertising website, announced the signing of a new sponsorship agreement with Super Rugby team, Brumbies, just days before the league was suspended indefinitely.
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CMS extend partnership of Netball
Creative production company, CMS Australasia, has signed a one-year extension of its partnership with Netball Victoria and the Melbourne Vixens to make the fifth consecutive year of the deal.
Read moreCoronavirus will test true sponsor-rights holder partnerships
How rights holders and their sponsors manage the impact of the coronavirus on sporting and entertainment events over the coming months will be a true test of their partnerships, says Adam Hodge, head of strategy and planning (APAC) for sport and entertainment consultancy Octagon.
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Ingenia Holidays sign first major sporting sponsorship
Ingenia Holidays, an extension of Ingenia Communities, has signed its first major sporting sponsorship and will become a platinum partner the South Sydney Rabbitohs.
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NBL signs new apparel partner
The National Basketball League has signed American sportswear brand, Champion, as its new on-court apparel partner in a three-year deal.
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Record breaking year for Mardi Gras sponsorship
The 2020 Sydney Gay and Lesbian Mardi Gras posted its highest ever sponsorship revenues and was an “absolute commercial success”, according to its head of partnerships, Jason Dixon.
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