With the AFL and NRL conceding the possibility of playing matches in empty stadiums and other major events considering postponement or cancellation, leading sports law professional, Chris McLeod, suggests it is opportune for sponsors and rights holders to audit their commercial agreements.
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With its Bulldogs NRL deal on hold following the player/schoolgirl sex scandal, Rashays Casual Dining founder, Rami Ykmour, told Sponsorship News that he planned to put a lot more research and consideration of eventualities before committing to a new sponsorship.
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Experienced sponsorship and marketing executive, Terri Meadmore has joined the board of Netball Australia.Meadmore has more than 20 years in sponsorship, and marketing strategy and has worked in a variety of roles, mainly with Suncorp.
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The Parramatta Eels NRL club has rejigged its playing kit sponsorships, with long-term club partner, Chemist Warehouse, replacing Malkoun & Associates as the club’s back of shorts sponsor.
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Origin Energy’s new sponsorship of Netball Australia will see the company gain sponsorship benefits with state associations, including naming rights to the Netball NSW Premier League.
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NRL club, the South Sydney Rabbitohs, has partnered with Crown Resorts in a four-season deal that will focus on delivering indigenous employment programs, according to the club’s head of commercial partnerships, Adam Cosgrove.
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Meat & Livestock Australia has appointed six new brand ambassadors as it leverages its partnerships with the Olympic and Paralympic teams.
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Australian burger chain, Grill’d, has signed its first-ever major sporting partnership in a four-year deal with NRL club, the Melbourne Storm.
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Plant-based milk company, Bonsoy, has signed a three-year deal with the World Surf League and will use the partnership to promote its healthy lifestyle initiative.
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Rugby Australia has renewed its research partnership with Nielsen Sports for a further two years.
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