Kings Cars renews Surfing Victoria sponsorship
Victorian auto dealership group, Kings Cars has renewed as the official car partner of Surfing Victoria for a further 12 months.
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NRL not planning to set minimal sponsorship rates for clubs
The National Rugby League has denied reports that it’s planning to introduce measures to prevent clubs from under-selling major sponsorship assets, with chief commercial office Andrew Abdo confirming there will be no minimum rates for major sponsorships for NRL clubs in the foreseeable future.
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Canon Foods signs a scorcher of a WBBL deal
WA family owned food company, Canon Foods has become a major sponsor of the Western Australian Scorchers WBBL team in a deal the company’s managing director, Arthur Abrahams, said would target a key consumer group as well as help support gender parity in sport.
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Port Adelaide back in the market for co-major sponsor
Lactalis Australia, formerly Parmalat Australia, will end its co-major sponsorship of the Port Adelaide Football Club at the end of the month.
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Iconic Live strikes first sports deal with SE Melbourne Phoenix
Event management company, Iconic Live, has made its first foray into sport, partnering with the new NBL team the South East Melbourne Phoenix.
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AFL club sponsors expand deals and new partners sign following AFLW success
The AFLW series continues to spark sponsor interest with more club sponsors expanding their deals and, in some cases, renewing at a much higher level of sponsorship.
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Bridgestone signs 10-year World Solar Challenge naming rights renewal
Bridgestone has renewed its sponsorship of the World Solar Challenge and will be the naming rights partner of the largest solar event in the world for the next ten years.
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Trade Mark challenge fails despite successful global sponsorship campaign
The Trade Marks office has rejected a challenge by the global distributor of Burn energy drinks to the registration of a new Australian trade mark for a coffee franchise, despite finding that Burn’s global sponsorship campaign had clearly established a reputation and brand image in Australia.
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Queensland Symphony Orchestra appoints new director of development
The Queensland Symphony Orchestra has appointed experienced performing arts executive, Toni Palmer, as its new director of development, with a mandate to strengthen the organisation’s funding model and build closer ties with sponsors.
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Lion strikes Golden Eagle naming rights deal
After extending its sponsorship with the Australian Turf Club for a further five years in September, brewing and food group Lion Co has announced that it will be the naming rights sponsor of a Racing NSW marquee event, The Golden Eagle.
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