Supercars plans further investment in esports, despite Gfinity closure
Supercars will continue its esports involvement, despite this week’s announcement that partner Gfinity Esports will close in November.
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QPAC achieves key goals for partners
The Queensland Performing Arts Centre’s (QPAC) 2019 International Series by Moscow’s Bolshoi Ballet achieved a record sponsorship haul for the arts venue.
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Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse
Melbourne Cricket Club joins Melbourne FC oval project; St Mary’s Football Club signs major partner in Chemist Warehouse. Read on for more details.
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Gfinity Esports to close following HT&E revenue drop
ASX-listed media company Here, There & Everywhere (HT&E) will close its sporting arm, Gfinity Esports Australia, in November this year after a lack of “sustainable, positive earnings” from the investment, which launched in 2017.
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Parkrun alliance to augment Blackmores’ brand campaign
Blackmores has signed on as a major partner with parkrun Australia to bolster the health giant’s new brand campaign.
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Sydney FC commercial boss lured to SCG Trust
Former Sydney FC and Football Federation Australia commercial chief Cameron Honey has replaced Jason Hill as the top commercial staffer at the Sydney Cricket and Sports Ground Trust.
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JBL backs Qudos Bank Arena after record audience numbers achieved
Audio brand JBL has partnered with Qudos Bank Arena, in Sydney Olympic Park, after the venue welcomed a record-breaking number of visitors over the last 12 months.
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Hertz partners with entertainment giant
Hertz has become the exclusive car rental partner for Live Nation Entertainment’s Live Nation and Ticketmaster Australasia branches in a new, multi-year deal.
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Europcar extends NBL partnership to five years
The NBL’s official car rental partner Europcar has extended its sponsorship for the 2019-20 season, as the league benefits from a new broadcast agreement and adds a new team.
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TCL extends with Melbourne Victory
Electronics manufacturer TCL has renewed its major partnership with Melbourne Victory for the 2019-20 A-League season, extending the deal that began in 2016.
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