NAB renews Live Nation partnership
National Australia Bank has extended its partnership with Live Nation Australia, to continue delivering exclusive experiences to its customers in music, family events, and comedy tours.
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Crocmedia boosts golf partnership; Virgin Australia activates AFL partnership “Footy Family” campaign
Crocmedia boosts golf partnership; Virgin Australia activates AFL partnership “Footy Family” campaign.
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Priceline extends commitment to Netball South Australia
Priceline Pharmacy has extended its partnership with Netball South Australia and the Adelaide Thunderbirds for another two years, until the end of the 2020 season.
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Federation Square appoints Endeavor to boost cultural sponsorship focus
Melbourne’s Federation Square has tapped marketing multinational Endeavor Global Marketing to “maximise experiential, sponsorship and commercial” revenue.
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Nine sells major sports events with no change to naming rights holders
Nine has sold its major sporting events to endurance sports organisation IRONMAN, for a reported $31 million.
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New touring car series picks up naming rights partner
The new TCR Australia touring car series has picked up carsales.com.au as its naming rights partner.
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Roosters extend Magic Glass partnership, Newgate Australia partners with West Coast Fever
Roosters extend Magic Glass partnership, Newgate Australia partners with West Coast Fever.
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“Honey Badger” and Quade Cooper top ranked Australian Insta earners
A new analysis of potential influencer earnings generated through Instagram by global rugby players has ranked Melbourne Rebels fly-half Quade Cooper and former player Nick “Honey Badger” Cummins as the third and fourth-highest earners respectively.
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Roosters hit sponsorship record
The Sydney Roosters NRL club is on target for record sponsorship revenue of close to $8 million this year, says sponsorship and sales manager, Ryan Sansom.
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Melbourne launches new global festival, seeks partners
A major new Melbourne arts festival is being established, promising significant commercial appeal to sponsors because of its planned visibility to a mass audience.
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