Sea Eagles sign new senior partner
Aspen Pharmacare has become the latest partner of the Manly Warringah NRL club, in a deal seeing Aspen’s Zantac heartburn brand displayed on the back of the Eagles’ playing jersey.
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The Sports Group rebrands with increased lifestyle offering
Sports management firm The Sports Group, whose clients include Daniel Ricciardo, Dylan Alcott and Tom Mitchell, will rebrand and expand its entertainment talent offering following a series of recent business successes.
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How two major brands used experiential sponsorship to change market perception
Experiential sponsorship activations have become a key way for Nissan and Coca-Cola Amatil to maximise their sponsorship value and challenge brand perceptions, according to a panel of senior marketers.
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SG Esports partners with major League of Legends community
SG Esports has partnered with leading League of Legends community group the Summoners’ Society in a move aimed at broadening its reach and attracting more aspiring gamers.
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nib expands partnership with Richmond
Health insurer, nib, the joint major partner of AFL club, Richmond, has expanded its involvement to support the club’s inaugural AFLW team and the Richmond Women’s Football Program.
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Bankwest ends partnership with Western Force
Bankwest has decided to end its relationship with Western Force Rugby WA, after becoming a principal partner of the team last year.
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OVO expands broadcasting partnerships with Pro-Wrestling Australia; Deadly Choices partners with Queensland Rugby League
OVO expands broadcasting partnerships with Pro-Wrestling Australia; Deadly Choices partners with Queensland Rugby League.
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Esports expanding sponsor reach
Esports teams and tournaments continue to expand their sponsor rosters beyond traditional gaming and IT companies, with Torrens University becoming a major partner of META High School Esports in a two-year agreement.
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Coca-Cola Amatil renews PGA partnership
Coca-Cola has extended its premier partnership with the PGA of Australia for a further three years, after a successful decade-long relationship.
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Supercars signs another naming rights sponsor
Oil giant Penrite has agreed a two-year naming rights partnership for the upcoming Sandown 500, to be held in Victoria in November this year.
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