Western Bulldogs and Carlton build sponsorship momentum
While the Western Bulldogs won both games of the 2019 AFL season so far, and Carlton lost both, each team has recently announced a new sponsor.Read more
More latest news - page 692
Etihad furthers CSR focus with Special Olympics partnership
Etihad will place a new emphasis on CSR and partnerships in Australia, with local boss Sarah Built saying the airline will be going "all in" on alliances such as its Special Olympics Australia deal.
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Alcatel hails Souths' tech-heavy sponsorship roster and pushes for ROI
Alcatel will roll out an activation campaign worth up to $12 million to "really sweat" its expanded South Sydney Rabbitohs partnership, and the tech company is also exploring ways to generate sales ROI on the deal, according to local chief Sam Skontos.Read more
AirAsia extends WSL partnership after prior success; Harley Davidson joins
AirAsia has extended its regional partnership with the World Surf League to support Australia's three Championship Tour events in 2019 following strong results in its first year of sponsorship.Read more
Melbourne Comedy Festival kicks off with P&O partnership
The Melbourne International Comedy Festival has secured P&O Cruises as a major partner for its 2019 edition, part of a wider push into cross-platform marketing for the cruise brand.Read more
Sports and live music get budget boost, but funding strategy questioned
The Federal Government's 2019 Budget has delivered cash injections for a raft of sporting and live music initiatives, although Australian Olympic Committee boss, Matt Carroll, has criticised the allocation of $100m to "a handful of football clubs".Read more
Cricket Australia to split partnerships and sales roles following Da Costa-Alves exit
Cricket Australia will restructure its approach to sponsorships, creating two senior commercial roles for sales and partnership management following the departure of current head, Michael da Costa-Alves.
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QBE lights up Sydney streets as Swans partnership evolves
QBE has rolled out an innovative road safety activation with the Sydney Swans, the first phase of a major new campaign aimed at building emotional connection with Swans fans and lifting brand consideration.
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"No one loses their job for doing the same old thing": Greenroom urges mindset shift to unlock sponsorship ROI
Greenroom Digital co-founder Tom Huggins says a willingness to take risks and "think outside the box" on sponsorship ROI has enabled the sponsorship agency's London office to grow rapidly, with Greenroom now considering a radical new pricing model to capitalise on marketers' hunger for ROI.
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Border Express becomes fourth key sponsor to renew with Bombers
National transport and logistics company, Border Express, has extended its partnership with the Essendon Bombers, to become both the official coaches' partner and shorts partner for 2019.Read more
