Watpac naming rights renewal continues Supercars momentum
The Supercars Championship has chalked up its fourth race naming rights renewal in recent weeks, with Watpac joining Tyrepower and WD-40 in extending its Townsville 400 title deal.Read more
More latest news - page 695
New 'Giants Stadium' naming rights agreement an Australian first, says GWS CEO
The GWS Giants' new stadium deal will deliver the best of both worlds, with the AFL club receiving a big cash injection while also gaining rights to rebrand the venue as 'Giants Stadium'.Read more
Fever and Thunderbirds secure travel-focused partnerships
The West Coast Fever has signed four new sponsorship deals, including a multi-year alliance with Flight Centre, while fellow Super Netball side Adelaide has agreed an innovative partnership with Tourism NT.Read more
Qantas launches ambush campaign to capitalise on AFL grand final
Qantas will attempt to steal a march on rival carrier Virgin Australia with the roll-out of a new campaign targeting AFL fans, capitalising on consumer frustration around travel prices to the AFL grand final.Read more
Fragmenting sports landscape can be overcome with innovation, says Nielsen
Rights-holders are being confronted with the dilemma of how best to serve their content to a fanbase that is increasingly time poor and splitting loyalties with other forms of entertainment, according to Nielsen chief Monique Perry.
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NBL cracks 40-year attendance record – Sydney Kings restructure ownership
The NBL has beaten its all-time average attendance figures, with the recently-concluded season attracting an average 6,655 people per game, up 6% on the previous season and the highest in the 40-year history of the league.Read more
Resimac ends Scorchers partnership despite record results
The Perth Scorchers Big Bash side is in the market for a new joint-principal sponsor following the departure of Resimac, its longest-serving partner.Read more
Sharks to return to sound financial footing with "landmark" deal
Embattled NRL side Cronulla will receive a $40 million windfall from its long-term property development with joint-venture partner Capital Bluestone, securing the club's financial future.Read more
BIG4’s Wiggles partnership the "perfect marketing platform"
BIG4 marketing boss Mohit Bhargava says the national holiday park group’s new partnership with childen’s entertainment group, The Wiggles, will help the company speak to a new audience and adapt to a changing market.Read more
One day to go – last chance to grab one of the final Sponsorship News Conference tickets
Only a handful of tickets remain to our biggest-ever Sponsorship News Conference – today is your last chance to hear from marketing and sponsorship experts from Nissan, Kayo, WSL, Bankwest, Deloitte, Cricket Australia and many more.Read more
