P&O Cruises will use a major new partnership with the Queensland Rugby League to build affinity with the Maroons brand and drive sales among the QRL's fast-growing membership base, according to the travel brand's marketing boss.Read more
The AFL has appointed former Domain.com.au sales chief Ashley Minchin as head of new business in Sydney, a newly-created role working across sponsorship, digital and the AFL's diversification ventures.Read more
Golf Australia has added Loch Lomond Whiskies and a renewed partnership with Coopers to its string of sponsorship successes since launching its new 'One Golf' strategy.Read more
Apparel brand Canterbury has signed its second major partnership in as recent weeks, replacing Intrust Super to become the naming rights sponsor of NSW Rugby League's top-tier pathways competition.Read more
NAB will remain the naming rights sponsor of the AFL Women's competition until 2022 in a move that customer experience boss Rachel Slade says will further the brand's commitment to gender equality.Read more
Melbourne Victory has terminated its partnership with Kaishi after it emerged that the Asian entertainment group has ties to gambling, instead upselling existing sponsor TCL Electronics.Read more
Kayo chief marketing officer Carly Loder will discuss the game-changing sports app's innovative strategy on a panel exploring the future of fan experience at this month's Sponsorship News Conference.Read more
The "Andrew Bogut effect" and a focus on match-day entertainment has helped the Sydney Kings to post a $1 million-plus rise in commercial revenue in the 2018-19 season and record a 40% uplift in membership.Read more
A first-of-its-kind aerial surfing competition will debut on the Gold Coast next month as part of an expanded alliance between Red Bull and the World Surf League.Read more
The Brisbane Lions have abruptly cancelled their contract with new co-major backer SOOW, the second time in three seasons the AFL side has been burnt by a financially troubled major sponsor.Read more
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