Rugby League World Cup, Bank South Pacific deal demonstrates strength of region
Bank South Pacific's (BSP) decision to back the Rugby League World Cup has highlighted the code’s growing commercial strength in the region.
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AAMI will take 603 Sideline Champions to Glasgow Commonwealth Games
Australian team backer AAMI will take 603 family members, friends and supporters of Australian athletes to the Glasgow 2026 Commonwealth Games as it expands its Sideline Champions sponsorship.
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Sharks give teeth to Think Renewable’s first sports sponsorship
The Cronulla Sharks have signed Think Renewable whose branding will appear on the front of the playing shorts for the club's NRL and NRLW teams.
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State of Origin kicks goals with new TV viewership records for Nine
The 2026 State of Origin series reached over 12 million viewers across broadcast and streaming platforms to break multiple viewership records according to the 9Network.
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Nine boss’s opening gambit ensured massive $5.3bn NRL broadcast deal says Colin Smith
Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.
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Western Bulldogs drink to heritage with Hop Nation’s Footscray Lager
Western Bulldogs beer partner Hop Nation will launch a special brew to leverage its sponsorship with the AFL club.
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Dragons appoint Simone Errey to fire up commercial strategy
St George Illawarra Dragons have anointed Simone Errey as club chief commercial officer.
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Mother of all shifts – energy drink pivots further to NRL
Mother Energy has chosen the NRL as its major sports investment after a strategic review and the Parramatta Eels are the latest club to benefit.
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Cronulla Sharks narrate their super women stories for NRLW season launch
The Cronulla Sharks have launched their 2026 NRLW season campaign with players reimagined as superhero action figures highlighting their on and off field lives.
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Lion’s Hahn hops on Wallabies test bandwagon
British & Irish Lions stint leads to Lion signing Hann as the official beer of the Wallabies for the next two years.
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