La Trobe Financial extends long-standing line of credit to Collingwood AFLW
La Trobe Financial has expanded its 19-year Collingwood collaboration to incorporate the Magpies AFLW team as part of the current deal running to the end of 2027.
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Perth Glory loses principal partner amid off-field problems
Perth Glory has lost principal partner La Vida Homes a season before the front-of-shirt deal was due to expire.
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High Everest demand sees ATC, TAB go under Randwick track for infield spectator space
The Australian Turf Club (ATC) has opened a new 1,000 capacity hospitality venue in the Royal Randwick infield as it increases spectator space for its TAB-sponsored Everest Day.
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Adelaide United closes Southern Chery Morphett Vale upgrade, renews Mega Rewards
Southern Chery Morphett Vale has expanded its Adelaide United FC deal after an initial two season backing.
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Taipans sign Mayfield Childcare to front-of-uniform asset
Mayfield Childcare has signed a two-year deal to appear on the front of Cairns Taipans uniforms and training apparel.
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Existing gambling deals are big test for rights holders in meeting new rules
Sporting organisations are seeking clarity on whether options, rebranding and other changes to existing wagering sponsorships could cost them protection under Australia’s new gambling advertising laws.
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Triple Eight juiced up by Red Bull co-naming rights renewal
Red Bull has extended co-naming rights to the Triple Eight Race Engineering outfit for three years.
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Western Bulldogs, Tigers cheer fans with Tahbilk, Punt Road limited edition wines
AFL clubs Western Bulldogs and Richmond are both activating limited-edition labels with their respective wine partners.
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Adelaide United heads Foodland into back of net for another season
Foodland will retain back-of-shirt branding with the A-league’s Adelaide United FC men’s squad for a third consecutive season.
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WSL prepares to catch sponsorship wave as APAC surf events prosper
The World Surf League (WSL) is expanding its Asia-Pacific sponsorship ambitions after achieving a 7.1% increase in commercial revenue from its Australian events this year.
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