The National Basketball League (NBL) policy of building sponsorships around shared business objectives rather than traditional rights packages was decisive in its new deal with loyalty platform Mega Rewards.
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Beyond the record $5.3 billion price tag, the NRL's new media rights agreement could fundamentally reshape one of Australian sport's most valuable media products.
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The ACT Greens have called on the territory government to introduce their own gambling advertising reforms.
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Avis Car Rental has signed with PGA of Australia and Golf Australia as car rental partner for two years.
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YETI will supply customised products to the Glasgow 2026 Australian Commonwealth Games Team.
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JAX Tyres & Auto has expanded support for the Perth Football League to also become community partner.
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Westpac has integrated sponsorship into its media team which the banking giant says will sharpen marketing focus.
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The UFC 325 Volkanovski vs. Lopes 2 fight delivered an estimated $65.7 million economic boost for Sydney according to the promoters.
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Perth Glory CEO Anthony Radich will leave the A-League club later this month, bringing to an end a 29-year association that began as a supporter when the club was founded in 1996.
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