Nissan marketing boss Geraldine Davys and leading marketers from the Sydney Festival and Coca-Cola have been added to the already-packed Sponsorship News Conference line-up – get in now to grab your early-bird rates.Read more
REA Group's realestate.com.au will become the title sponsor of the new AFLX competition as part of a wide-ranging new partnership with the AFL.Read more
The Adelaide Football Club has completed the biggest restructure of its sponsorship assets in years, signing a big new partnership with Optus and renewing Toyota in a long-term extension.Read more
The Melbourne Rebels will "engage directly" with Thai Airways regarding the detainment of Australian footballer Hakeem Al-Araibi after a social media backlash over the Super Rugby side's new sponsorship with the airline.Read more
Australia has emerged as a key regional sponsorship market for Indian tire manufacturer BKT, with managing director Lucia Salmaso saying the company's partnership with the Big Bash League is just the start of a long-term strategy.Read more
The 2019 Supercars Championship grid has started to take shape, with two teams revealing naming rights partnerships and Ford unveiling its next-generation Mustang.Read more
Kia's huge Australian Open sponsorship investment has cemented its appeal with tennis fans, according to new research which has found the car-maker is the brand most associated with the grand slam by a wide margin.Read more
Optus will replace McDonald's as the new naming rights partner of the West Australian Football League and become the inaugural title partner of the WAFL's new women's competition.Read more