Mazda's women in sport platform takes shape with Kangaroos deal
Mazda has further strengthened its decades-long partnership with North Melbourne, signing on as the inaugural major partner of the club's new AFL Women's team.Read more
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TLA "actively considering" sale of Australian sports marketing arm
TLA Worldwide is "actively considering the sale" of its Australian operation following a turbulent 18 months for the sports marketing giant, which is also set to sell its US baseball and marketing divisions.Read more
Basketball Australia nets Berocca, New Era alliances
Berocca will replace Helloworld as the major partner of the Australian men's national basketball team as part of a new alliance with Basketball Australia.Read more
Federation Square makes top commercial hire
Commercial veteran Suzana Bishop has joined Federation Square in the executive role of general manager, commercial and public engagement.Read more
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Alinta, NRL, Lendi and WSL execs locked in as Sponsorship News Conference returns bigger and better in 2019
Lendi CMO Zara Cobb, World Surf League local chief Andrew Stark and Alinta Energy's partnerships manager, Alison Keller will join a more than a dozen sponsorship leaders speaking at the 2019 Sponsorship News Conference in Sydney.Read more
Invast extends Rugby Australia alliance
Japanese-owned financial services business Invast Global will focus on Rugby Australia's women's Sevens program as part of its renewal with the sporting code.Read more
Esports offers new opportunities for data and fan engagement: Pernix
Australian big data firm Pernix is working with the AFL and Essendon to develop a range of pioneering new data-driven fan metrics for esports.Read more
Brumbies and Maroons switch apparel partners
The ACT Brumbies will swap apparel providers for the 2019 Super Rugby season, with Irish brand, O'Neills, replacing Classic Sports.Read more
Kayo taps ambassadors and Havas as "game-changing" OTT service launches
Kayo Sports, the new on-demand streaming service from Fox Sports, has named a string of high-profile brand ambassadors, appointed Havas as its full-service agency and hired a raft of senior marketing and digital staff.Read more
