Sydney FC drinks to new South Ave sponsorship
Sydney FC has signed South Ave as its seltzer and vodka partner for the current A-Leagues season.
Read moreMore latest news - page 74
MECCA for AO skin care extended for 2026
Australian Open (AO) organisers have expanded the tennis tournament’s MECCA deal for 2026.
Read more
Cats put JD Sports on shorts in AFL first
The Geelong Cats have signed JD Sports as an Elite Partner ahead of the 2026 AFL season.
Read more
Bulldogs boast Thrifty renewal deal
Thrifty has renewed with the Canterbury-Bankstown Bulldogs as car hire partner through to the end of 2027.
Read more
Western Force nourished by upgraded Theme Group deal
Super Rugby Pacific side Western Force has upgraded Theme Group to Major Partner status for the next three years.
Read more
TLC Healthcare boosting sponsorship spend, but only focus is community
TLC Healthcare has ramped up its community sports sponsorship ambitions by appointing the Partner Group.
Read more
RIO Sound & Vision sell power of theatre to Saints
The St Kilda Football Club has added RIO Sound & Vision to its commercial program for 2026 with the home entertainment retailer securing branding on the AFL club’s coaching sleeves.
Read more
Perth Bears, New Balance join as NRL newbies
Perth Bears have signed New Balance to supply apparel as the new NRL club prepares for entry in 2027.
Read more
Urban Caravans couples with Richmond’s sponsorship direction
The AFL’s Richmond Football Club has added Urban Caravans to its sponsorship roster.
Read more