Pignata recruits new commercial boss for Perth Glory
Former Sydney FC head of commercial Nic Barbato has been recruited by his former boss, Tony Pignata, to take up the top sponsorship and strategy position at the A-League's Perth Glory.Read more
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DWF Australia branches into sports and esports law
Multinational law firm DWF has expanded into sports and entertainment law practice with the appointment of sports specialist Mathew Jessep as director.Read more
Agility and fan-first approach the key to esports sponsorship: Gfinity
Esports broadcasting platform Twitch has driven strong fan engagement and viewership for the inaugural series of the Gfinity Elite Series while also offering a steep learning curve in the challenges of esports sponsorship, says Gfinity boss Dominic Remond.Read more
Newcastle Jets score renewal with Greater Bank
The Newcastle Jets will place an even greater emphasis on community and grassroots engagement after securing a three-year partnership renewal with Greater BankRead more
Surfing Australia secures naming rights deal; hunt on for new CEO
Surfing Australia has agreed a new integrated partnership with Australian internet search firm Localsearch and kicked off the search for its next chief executive.Read more
Australian Turf Club and Aussie Rules to combine in facilities and fan partnership
The Australian Turf Club has agreed what it describes as a "major commercial partnership" with the AFL to encourage new collaboration between the racing club and the AFL's two Sydney outfits.Read more
Woodstock continues to tweak Supercars approach with Mostert signing
Woodstock Bourbon has agreed its third Supercars alliance in as many seasons, partnering with Tickford Racing and its star driver, Chaz Mostert.Read more
Australian Turf Club scores CEO coup with Barkley hire
The Australian Turf Club has appointed the long-serving boss of the Sydney Cricket & Sports Grounds Trust, Jamie Barkley, as its new CEO.Read more
TAFE signs major new sponsorship with two football associations
TAFE NSW will become the naming rights sponsor of one of Australia's largest grassroots sporting competitions after agreeing new alliances with Football NSW and Northern NSW Football.Read more
Eels sponsorship jumps 41% despite "extremely disappointing" season
The Parramatta Eels have begun to reverse several years of financial woes, with sharply-rising sponsorship and membership revenue helping to cut the NRL side's financial deficit in half.Read more
