Australia's sponsorship industry is close to a technological "tipping point" which can revolutionise digital ROI, but a lack of transparency around measurement is holding the industry back, according to the boss of Dentsu Aegis's newly-acquired sports tech agency.Read more
Rabble.Club has signed a wide-ranging partnership with the Supercars Championship, including naming rights to the Sandown 500.Read more
Port Adelaide has expanded its partnership with the University of Adelaide to include the Adelaide Business School and agreed a new deal with Statewide Super.Read more
Premium champagne brand GH Mumm will launch its first-ever "global flagship brand bars" at Flemington's redeveloped luxury precinct as part of a renewed sponsorship with the Victoria Racing Club.Read more
Holden has rebuilt its sponsorship department with two senior hires, including the appointment of senior marketer Teresa Basile to the new position of general manager – sponsorships and retail.Read more
A caravan rental brand with deep ties to GreenEDGE owner Gerry Ryan will feature on the cycling team's jersey-front at this year's Tour de France as part of a new partnership.Read more
IAG has confirmed that it is reviewing sponsorship strategy after deciding not to renew NRMA Insurance's principal partnership with the Western Sydney Wanderers, making it the second IAG brand to exit an iconic deal in recent weeks.Read more
Rebel Sport has renewed and expanded its Netball Australia alliance, meaning it has now locked in long-term commitments to four of Australia's largest women's sporting organisations.Read more
Hewlett Packard Australia will collaborate with Triple Eight Engineering on a variety of technology and engineering projects as part of a new sponsorship with the Supercars team.Read more
Channel Nine has secured a broadcast agreement with the PGA Tour to replace rival network Seven as the home of the World Cup of Golf.Read more
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