Supercars to build on kids' engagement strategy with Lego
International children's toy brand Lego will have a trackside presence at four Supercars races in 2018 as part of a new partnership with the Supercars Championship.Read more
More latest news - page 751
Queensland Ballet and Brisbane Airport executives join August conference
Two of the art and cultural sector's most senior executives, Queensland Ballet's Dilshani Weerasinghe and Rachel Crowley of the Brisbane Airport Corporation, have joined the line-up for the second annual Sponsorship News Conference in Brisbane.Read more
Collingwood appoints new sponsorship boss
The architect of Port Adelaide's innovative Chinese commercial strategy, Damien McDowell, has been poached by AFL powerhouse Collingwood to lead its sponsorship department.Read more
Lululemon joins forces with AFLPA
Multinational athletic brand Lululemon has signed on as the 'official yoga and mindfulness partner' of the AFL Players' Association.Read more
JB Hi-Fi throws weight behind esports
JB Hi-Fi has signed on as the inaugural presenting partner of the Melbourne Esports Open, which organisers TEG and ESL expect to quickly become the biggest esports event in Australia.Read more
Rebels to appoint RUPA chief as head of commercial
Ross Xenos, the outgoing CEO of the Rugby Union Players' Association, is set to join the Melbourne Rebels in a new position overseeing the Super Rugby team's commercial and marketing functions.Read more
Blue-chip brands to support Australian Ballet's China tour
The Australian Ballet's blockbuster tour of China has secured sponsorship support from Australia Post, Qantas and Morgan Stanley on-top of a six-figure contribution from the Federal Government.Read more
Medibank sponsorship boss takes up marketing role at Bulldogs
Sean Cadd, Medibank's former head of sponsorship and marketing partnerships, has been appointed to a new general manager position at the AFL's Western Bulldogs.Read more
"Top down, bottom up" – Land Rover rolls out rugby activations
Land Rover has committed to a 360-degree approach to leveraging its new Rugby Australia alliance as it seeks to extend its global support of rugby through to the local grassroots.Read more
Cricket "ticks all our boxes": Alinta goes all in on first national partnership
Alinta's new principal partnership with Cricket Australia will be the centrepiece of the energy company's long-term brand strategy, according to marketing boss Jane Mills, who has outlined the approach underpinning the deal.Read more
