Digital health company Rabble.Club will collaborate with Tickford Racing on a series of innovative performance and brand activations as part of its new naming rights deal with the Supercars team.Read more
As interest in the 2018 FIFA World Cup in Russia ramps up, Hyundai has doubled down on its unique status as the only local and global football sponsor with a new leveraging campaign targeting football tragics.Read more
Woolworths will replace Milo as the naming rights sponsor of Cricket Australia's grassroots assets in a major new partnership which gives the supermarket giant direct access to 900,000 participants.Read more
A change in marketing strategy at SGIO will see the insurance brand pull the plug on its West Coast Eagles partnership at the end of this season – despite having only signed a three-year renewal last year.Read more
> Demons appoint veteran AFL executive Pert as CEO
> Federal Government's 5G ban likely to impact Huawei sponsorship
> Myer drops Melbourne Cup Birdcage activation
> Fox Sports signs wide-ranging hockey deal
> Richmond launch new campaign in hunt for membership recordRead more
The Sydney Cricket and Sports Grounds Trust's innovative digital upgrade has taken out top prize at the international Stadium Business Awards.Read more
The ACT Brumbies and Queensland Reds Super Rugby outfits have finalised key partnerships in the tertiary education and property development sectors respectively.Read more
Sponsorship and streaming will drive a revenue growth rate of 22% per annum in Australian esports over the next five years to a total of $21.1m by 2022, according to PwC.Read more
Supercars outfit DJR Penske has renewed partnerships with Lincoln Electric and tools and construction materials multinational Wurth.Read more
Football Federation Australia has switched creative agencies and appointed media agency Starcom to a brief to revive the A-League's attendances and TV audiences.Read more
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