Santos renews $750k Port Adelaide partnership
Energy giant Santos has signed a three-year, $750,000 partnership extension to remain the principal partner of Port Adelaide's flagship community tournament, the Aboriginal Power Cup.Read more
More latest news - page 753
Coca-Cola joins forces with Rugby Australia
Coca-Cola Amatil has signed a "multi-beverage, multi-team" partnership with Rugby Australia in a deal that will promote brands including Powerade, Coke and Monster Energy.Read more
Sydney Living Museums beefs up partnerships after adding new assets
Experienced sport and sponsorship professional Mark McDaid has joined Sydney Living Museums' corporate partnerships team as it looks to build up its events portfolio.Read more
Mastercard makes live experience push with two new partnerships
Mastercard has signed a group-wide partnership with Village Roadshow to become the official payment partner across the entertainment company’s national properties, including cinemas and theme parks.Read more
NBL lines up sponsors for 2018 China Tour
Simplot seafood brand John West will become a major partner of the National Basketball League's China tour with the aim of broadening the brand’s exposure in Asian markets.Read more
Sponsor exits hit Sydney Theatre Co result
The Sydney Theatre Company has slumped to a multi-million dollar loss in the 2017 calendar year after losing Lendlease, and it has since lost its two largest sponsors, Audi and Suncorp.Read more
Gold Coast signs first sponsor for AFLW
The Gold Coast Suns have signed the 'Kool Kids Training College' as its inaugural women's football sponsor, as it gears up to enter the AFLW in 2020.Read more
Ladbrokes and MinterEllison in as SNConference returns to Brisbane
The chief marketing officer of Ladbrokes and the leading lawyer behind the 2018 Gold Coast Commonwealth Games have been confirmed as the first speakers for Brisbane's only sponsorship industry event this year.Read more
Hyundai makes play for rival code fans in World Cup campaign
Hyundai will launch a series of FIFA World Cup live-sites and appoint high-profile sporting ambassadors as part of its leveraging campaign to promote the Socceroos and the 2018 World Cup.Read more
"There's an appetite for change": Gemba's Turnstile system finds traction
Turnstile, the sponsorship measurement system developed by sports and entertainment agency Gemba, has "far exceeded" expectations since launching earlier this year as an alternative way of valuing sponsorships, says founder Rob Mills.Read more
