A raft of new arts, sporting and esports events and a boost in Visit Victoria’s budget will allow the state to maintain its status as "sporting and cultural capital of Australia," the state government has claimed.Read more
St Kilda principal partner Pepper Money has expanded its alliance with the club, signing on as an inaugural supporter of the Saints' women's outfit and taking on additional grassroots assets.Read more
Cricket Australia CEO James Sutherland has today announced his resignation, ending one of the longest chief executive tenures in Australian sport.Read more
Telstra will broaden its AFL platform through a new partnership with the AFL Players' Association aimed at generating new content and player appearances "to give fans more insight and access."Read more
Several of NSW Rugby League's largest sponsors, including new addition McDonald's, have launched wide-ranging sponsorship campaigns leveraging this week's State of Origin series.Read more
The Adelaide Crows will field a team in the top-tier Australian Baseball League next season as the AFL club continues to expand into new sports markets.Read more
Sydney Contemporary has announced an expanded line-up and the renewal of principal partner, Deutsche Bank, for its 2018 edition.Read more
Dare Iced Coffee has become the latest brand to link with the HT&E-backed esports start-up, the Gfinity Series, which kicked off with more than 500,000 stream views last weekend.Read more
Strong growth in TLA Worldwide's Australian sports marketing division has seen Australia overtake North America as the company’s largest source of revenue.Read more
Bupa has linked with a second AFL side, becoming the official health insurer of the Adelaide Crows in a deal that will see it target the club's formidable membership base.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.