Vodafone expands Strikers deal; West End re-signs
Vodafone and West End Draught have both re-signed with the Adelaide Strikers, with the telco becoming the principal partner of the Twenty20 team's men's and women's sides.Read more
More latest news - page 757
Destination NSW appoints new marketing boss
Former Deloitte and Tourism South Africa executive Jan Hutton will leave her role as Gold Coast Tourism chief marketing officer to head up marketing at Destination NSW.Read more
Credit unions to exit decades-long naming rights deal
Events South Australia's Christmas Pageant is on the hunt for a new title sponsor after a decision by four of the state's largest credit unions to exit their 23-year tenure as joint-naming rights partners.Read more
Cricket Australia secures Alinta as "first long-term principal partner"
Alinta has chosen Cricket Australia as its national sponsorship platform, signing on as principal partner in a move that will help the sport move past recent controversies.Read more
Sponsors to capitalise on rapidly-evolving broadcast technology: Akamai
The boom in sports streaming, advancements in broadcast technology and changing consumer habits will soon combine to deliver a whole new digital ecosystem for sponsors, according to leading content delivery firm, Akamai.Read more
Korean connection offers sponsors "unrivalled" opportunities, says ABL
The introduction of a South Korean team to the Australian Baseball League will offer sponsors unrivalled reach into northern Asia and be a major boost to the competition's hunt for a naming rights sponsor, says CEO Cam Vale.Read more
Sydney FC upsells Champions League sponsor; re-signs Telstra
Sydney FC's incumbent Asian Champions League sponsor, Aetos Capital Group, has renewed its front-of-shirt deal for the ACL and will extend its partnership to include the A-League as well.Read more
Attendance down but economic impact up for Tour Down Under
The Tour Down Under generated a record economic impact of $63.7 million in 2018 despite a drop-off in attendances, with more interstate visitors staying longer to watch Australia's biggest cycling event.Read more
Nova Entertainment branches into esports and partnership sales
Nova Entertainment will serve as exclusive sales agency for esports organisation ESL as part of a new "strategic partnership" which will also include cross-promotion of esports across its radio and digital networks.Read more
"It's a massive moment": sponsorship renewal to underpin Power in China
Port Adelaide's Chinese experiment will be underwritten until at least 2023 by a multi-million dollar partnership with a prominent Shanghai firm, which will also open up e-commerce business opportunities for the club's other sponsors.Read more
