New major partner gives Roar a much-needed boost
The A-League's Brisbane Roar has belatedly filled its long-term principal partner vacancy, with Central Home Loans coming on-board as front-of-jersey sponsor.Read more
More latest news - page 779
Land Rover switches agency; confirms Rugby AU deal
Land Rover has finalised a long-term alliance with Rugby Australia, with the deal to be managed by the luxury automotive brand's third new sponsorship agency in as many years.Read more
Sponsorship roles "breaking away from marketing": Robert Walters
Sponsorship roles are increasingly moving out of the marketing department and the trend to align sponsorship with operations will accelerate in 2018, according to a leading marketing recruitment specialist.Read more
AFL appoints new creative agency; Myer and Tinder join Mardi Gras; and more
> Clemenger lands AFL creative account
> Federal Government commits $4m to Women's World Cup campaign
> Sydney Mardi Gras adds two new majors
> Cronulla appoints new CEO
> BJR Supercars outfit to continue rolling livery with Blackwoods sponsorshipRead more
Tigers add NAB staffer to management team; Geelong appoints new commercial boss
Richmond has appointed NAB sponsorship manager Tara Bruzzaniti as its first head of partner services, while AFL rival Geelong has promoted Braith Cox to chief commercial officer.Read more
Hong Kong property tycoon backs GreenEDGE
The strategic move by cycling team GreenEDGE into China has paid off, with a Hong Kong-based property development giant committing "substantial sponsorship" funds towards the team.Read more
Audi out, A&K in at Melbourne Theatre Company
The Melbourne Theatre Company has agreed a long-term deal with luxury travel group Abercrombie & Kent, which becomes the theatre's new opening night sponsor.Read more
Bulldogs CMO takes up new role at Etihad Stadium
The AFL has strengthened its senior management at Etihad Stadium, appointing well-regarded Western Bulldogs chief marketing officer Kelly Ryan to a new executive role.Read more
New league sponsor as NRL unveils fan-first initiatives
The NRL has secured a new category partner and announced a series of initiatives designed to increase attendance and fan engagement in 2018.Read more
Zooper Dooper swaps out BBL for AFLX
The AFL has secured Zooper Dooper as inaugural partner of its new AFLX experimental format – and the ice-block brand will take naming rights to one of the AFLX's key new rules.Read more
