Brad Paatsch, the chief operating officer of Perth Stadium and the architect of the venue's sponsorship deals, has been made redundant as part of an organisational restructure as the stadium moves from a development to an operational footing.Read more
Growing international currency exchange group WorldFirst has linked with Rugby Australia's men's Sevens team in a deal aimed at boosting its brand awareness.Read more
Carlton swung strongly back into profit in 2017 despite a near-million dollar hole in its sponsorship revenue caused by the "financial demise" of former major sponsor CareerOne, which the club is still chasing for overdue fees.Read more
Opera Australia has appointed former Sydney Symphony Orchestra commercial boss, Yvonne Zammit, to a new role overseeing OA’s partnerships, PR, government and events teams.Read more
Popcar, a car-sharing challenger brand, will use its new partnership with the Cronulla Sharks to lift its brand recognition in southern Sydney.Read more
Vodafone has signed its first cultural partnership since re-introducing sponsorship into its brand strategy, becoming one of six new major sponsors of this year's Sydney's Gay and Lesbian Mardi Gras.Read more
The NBL's entertainment value and growing attendances deserve to earn a larger slice of broadcast dollars, according to executive director Larry Kestelman, who claims his league is booming while “other sports are struggling to get audiences to live events."Read more
Perth's Fringe World Festival has been bolstered by a two-year extension from principal supporter Lotterywest, and strong support from partners is set to push the event close to one million attendees in 2018.Read more
As first tipped by Sponsorship News, Tennis Australia has locked in a massive partnership extension with Kia, pushing the Australian Open organisers closer to becoming the first organisation to cross the $100 million sponsorship revenue threshold.Read more
The Western Bulldogs' AFLW outfit has become the first elite women's sporting team to link with a craft beer brand, partnering with award-winning brewery, Two Birds.Read more
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