Port Adelaide's successful foray into China and the accompanying boost to revenue more than offset "flat" core business revenue and helped the AFL side to a third consecutive operating surplus, according to chairman David Koch.Read more
Fiji Airways has upgraded its partnership with the PGA of Australia's Fiji International, becoming the first presenting partner since the inception of the tournament.Read more
Swisse Wellness has secured two major medal hopes as brand ambassadors as part of its all-channel activation strategy for its sponsorship of the Australian Olympic team at next month's Winter Olympics.Read more
Global bank HSBC says detailed new research on the beneficial effect of womens support comprehensively vindicates its increasing sponsorship focus in the area.Read more
Surfing Australia has agreed innovative partnerships with a leading solar energy firm and a beauty and cosmetics group.Read more
Telstra will leverage its booming sports streaming audience by expanding coverage of the AFLW, and has secured rights to live-stream all matches on a new digital app.Read more
Study Loans, a student loan provider and fintech company, has become the latest brand to throw its hat into the esports ring, through a comprehensive partnership with Avant Gaming.Read more
One-third of the clubs in the AFL are set to enter 2018 with new top-tier or co-major sponsors, with six clubs clinching deals totaling more than $8 million this off-season.Read more
Naming rights to the 11,000-seat Hisense Arena at Melbourne Park are up for grabs after Hisense exited its deal and the Victorian Government refuted reports it was bidding to sponsor the facility.Read more
Life insurance multinational TAL will use its new partnership with the Royal Flying Doctor Service as a centerpiece of its first major advertising campaign in Australia.
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