Roosters to don adidas from next season
Sydney Roosters have signed a four-year apparel partnership with adidas from the 2026 season.
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Penrite slips easily into oil partner extension with Supercars
Supercars has extended with Penrite in a new multi-year deal that retains naming rights to the Sandown 500 event to 2027.
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Geelong sees key partnership renewals as base for commercial growth
The Geelong AFL club has renewed Ford, Simonds Homes and Cotton On and it says the re-signings underpin plans for commercial expansion with new global brands.
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Shapes up for Brisbane Heat summer campaign
Brisbane Heat has signed Arnott’s Shapes for the upcoming Big Bash League season.
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Pommery, Sydney Opera House deal breaks out the champagne
Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.
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Sharks net full 2026 pathways sponsor tally
The NRL’s Cronulla Sharks have confirmed that D.Velop.R, United Rentals, A Corp Computers and Cronulla Carpets will round out the club’s pathways sponsors for the 2026 season.
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Perth Heat, Healthway renew to bat away unhealthy lifestyles
Baseball’s Perth Heat has renewed with Healthway for the 2025/26 season.
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Strikers tick-off Health Partners for new multi-year deal
The South Australian Cricket Association (SACA) and Health Partners have signed a new sponsorship covering the Adelaide Strikers BBL and WBBL teams.
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NRMA underwrites Cricket Australia to back women’s side, grass roots
Cricket Australia (CA) and NRMA Insurance have renegotiated their long-standing partnership to extend naming rights across both the men’s and women’s international competitions.
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Sydney FC, Naked Wines to back independent vintners with discounts
Sydney FC has linked with Naked Wines to provide discounts to members on the online retailer’s offerings for the 2025/26 A-League season.
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