Australian soccer signs on for Personar AI-powered officiating reviews
Football Australia (FA) and the A-Leagues have partnered Personar to bring its TrackSwift technology into competitions and support referee decision making.
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Resorts group takes naming rights Crown to next month’s golf Open
Crown Resorts has upgraded its Golf Australia deal and taken naming rights to 2025 Australian Open set for the Royal Melbourne Golf Club from 4–7 December.
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Wildcats benefit as MATE moves to lift rate of recognition
MATE has deepened its push into Western Australia by boosting its Perth Wildcats deal to further build brand recognition and connect with basketball fans in the state.
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Sharks check out for Panetta Mercato as new pathways backer
The NRL’s Cronulla Sharks signed Panetta Mercato as sponsor of its pathway squads for 2026 and 2027.
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McDonalds orders bigger helping for Brisbane Lions
The Brisbane Lions have extended McDonalds for another five years to 2030.
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Budget Direct explains thinking behind Dolphins front-of-jersey upgrade
Budget Direct has expanded Dolphins deal for 2026 and its group CGO, Jonathan Kerr told Sponsorship News the brand wanted to deepen a long-term partnership that has become a core part of its sports portfolio.
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Allianz promises to ‘fly higher’ in new West Cost Eagles sponsorship
West Coast Eagles have signed Allianz Australia in a four-year deal covering its AFL, AFLW and Wheelchair Football programs.
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Melbourne Cup Carnival posts strongest growth figures since 2018
The Victoria Racing Club (VRC) delivered a strong performance at the 2025 Melbourne Cup Carnival, attracting 286,746 attendees to Flemington.
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Bulldogs barking up the right tree for Geely Auto Australia sponsor first
The Canterbury-Bankstown Bulldogs have signed Geely Auto Australia in a three-year deal.
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