Chemist Warehouse promises "biggest ever" sponsorship activation with huge finals push
Chemist Warehouse will conduct one of the biggest sponsorship product activations ever seen, at this weekend's 2017 AFL Grand Final.Read more
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AFL appoints Mamamia boss to top commercial job
The AFL has appointed a left-field candidate to fill the vacant general manager of commercial position, with Mamamia managing director Kylie Rogers tapped for the role.Read more
Vivid festival keeps breaking attendance and sponsorship records
Destination NSW's Vivid Sydney festival has again chalked up record visitor numbers, and sponsorship growth of more than 50%.Read more
TEG unveils "game-changing" foray into China
TEG will continue its push into Asia through a new joint-venture with YongLe, a leading Chinese ticketing and entertainment firm.Read more
Telstra retreats from sponsorship as streaming pivot gains momentum
Telstra's spending on traditional sponsorship fell sharply to $16.2 million in the 2017 financial year as the telco's overall community investment continued to shrink.Read more
Perth Stadium breaks new ground with craft brewer partnership
Western Australian craft brewery, Gage Roads, has beaten out multinational giants AB InBev and Lion to secure beer pourage rights at the Perth's new 60,000-seat stadium.Read more
Falls Creek signs innovative Nickelodeon alliance
Kid's entertainment brand Nickelodeon will have a significant presence on the slopes at Falls Creek for the next two years as part of a new alliance with the Merlin Entertainment Group.Read more
Diversity and equality initiatives underpin record Tigers season
Richmond plans to build on this season's strong commercial growth by further investing in its community and Indigenous programs and developing its non-traditional sponsorship assets, according to commercial boss Simon Derrick.Read more
Chemist Warehouse sponsorship goes in-house; Aon backs Paralympic champ; and more
> Chemist Warehouse to bring sponsorship in-house
> Senior staff movements at M&C and Initiative
> Aon to support Paralympic champion McGrath
> SBS expands NBL broadcast alliance
> Victorian Racing Club locks in trio of media deals
> Healthway links with WA Symphony and Little AthleticsRead more
Athlete media company Unscriptd promises better sponsorship cut-through
Brent Scrimshaw, the co-founder and CEO of athlete media company Unscriptd, says that sport still has a long way to go in unlocking the "huge revenue opportunities" offered through social media.Read more
