Cricket Australia eyes state event war-chests
Cricket Australia has tapped into the lucrative government tourism and major events sector, linking with Destination NSW in a multi-year "marketing partnership".Read more
More latest news - page 806
Invictus Games clinches Jaguar Land Rover deal
The 2018 Invictus Games in Sydney has secured Jaguar Land Rover as a top-tier partner and signed an exclusive broadcast agreement with the ABC.Read more
GC Airport to downgrade Marathon naming rights deal
The Gold Coast Marathon has "mutually ended" its naming rights partnership with the Gold Coast Airport, although the long-term sponsor will remain onboard as an event partner.Read more
Bulldogs boss points to financial results to refute reports of "implosion"
Western Bulldogs chief executive Gary Kent has confirmed that he plans to step down before the start of the 2018 season but reaffirmed the club's profit forecast of "in excess of $1m" this year.Read more
Fujitsu ramps up decade-long golf deal
Fujitsu has inked a three-year extension of its Golf Australia deal, which is a key part of its government and enterprise customer engagement strategy, according to CEO Mike Foster.Read more
Uber continues AFL expansion with innovative promotion
Uber will partner with the AFL and its official beer sponsor, Carlton Draught, in a new promotion that will see the ride sharing service give away up to $200,000 worth of Uber rides on Grand Final day.Read more
Community partnerships sector worth $7.7 billion
Community partnerships were the single largest category of business philanthropy in 2015-16, contributing $7.7 billion, according to new research.Read more
RLWC2017 on track for 25 corporate partners after CCA deal
Coca-Cola Amatil has secured tournament-wide non-alcoholic pourage rights as part of a deal between its Powerade brand and the 2017 Rugby League World Cup.Read more
City growth continues with new consumer sponsorships
A-League club Melbourne City has clinched major new partnerships with fast food giant McDonald's and Lion's Big M milk brand.Read more
Chemist Warehouse to offer $100k as part of NBL deal
Chemist Warehouse will ramp up its fan engagement and activation strategies after returning as a major sponsor of the resurgent National Basketball League.Read more
