Myer goes all in on Katy Perry mega-tour sponsorship
Myer has launched one of its largest-ever entertainment sponsorships, signing up as presenting partner of popstar Katy Perry's 2018 Australian tour.Read more
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Cricket Australia on cusp of new test principal deal with unexpected brand
Cricket Australia is close to securing a financial services firm as its new home test naming rights partner in a deal believed to be worth between $6 and $8 million annually, Sponsorship News can reveal.Read more
Seven signs major broadcast deal with Golf Australia and the PGA
The Seven Network has secured broadcast rights to Australia's two biggest golf tournaments as part of its wider push to "deliver leadership in sports".Read more
Western Force's $1.5m principal partnership "a farce"
A Western Australian Treasury report has questioned whether the Western Force's $1.5m partnership with a state agency is delivering the claimed ROI, with Treasurer Ben Wyatt saying the previous government "concocted" a business case to force through the deal.Read more
Ambush sponsors poised to pounce if cricket's MoU deadlock continues
The Australian Cricketers' Association has held early talks with 'ambush' brands in sectors where Cricket Australia sponsors have direct exclusivity as it becomes more likely that the players' union will take control of intellectual property next month.Read more
Airbnb expands Opera House alliance
Airbnb has signed on as the inaugural presenting partner of the Sydney Opera House's new flagship contemporary 'festival of ideas', Antidote.Read more
Storm finalises kit with mid-season shorts deal
The table-topping Melbourne Storm has locked away the last of its 2017 on-field assets, headlining several similar mid-season deals in the NRL.Read more
Cricket Tasmania to appoint dual commercial and Big Bash boss
Cricket Tasmania is recruiting a new combined commercial and Big Bash chief, with its current marketing and commercial head to depart after six months in the role.Read more
AOC still bullish on commercial outlook after global sponsor shifts
The Australian Olympic Committee says its sponsorship program is "very strong" post-Rio, with the departure of McDonald's to be offset by several new global additions to the Olympics roster.Read more
Jets to continue co-major structure as two new sponsors sign
Two new brands have signed on as official sponsors of the Newcastle Jets and the A-League club is confident of re-signing co-major partner, Inspirations Paint.Read more
