SportsTG acquired by US-based tech group
SportsTG, Australia's largest grassroots digital platform, has been acquired by Blue Star Sports, a Texas-based sports software firm backed by some of the biggest names in US sport.Read more
More latest news - page 829
Essendon AFLW bid already attracting sponsor enquiries
Essendon boss Xavier Campbell says "thorough research" has shown plenty of sponsor interest in a Bombers AFL Women's team, after the club today announced its bid to win an expansion slot from 2019.Read more
Invictus Games assembles strong base of foundation partners
Medibank, Defence Housing Australia, Saab and MinterEllison have all signed on as official partners of Sydney's 2018 Invictus Games, launched this week by Prince Harry.Read more
"It's time for sports businesses to be thinking about what's next," says PwC
Sporting rights-holders have received their last big pay-cheques from traditional broadcasters and need to "think laterally" about distributing their product and investing in areas such as eSports, says PwC media and entertainment chief Megan Brownlow.Read more
Customer experience driving Sensis' transformed sponsorship strategy
Sensis' new brand sponsorship strategy will be led by high-profile partnerships with 'wow-factor' events to reward and engage its customers, says executive general manager James Ciuffetelli.Read more
Cricket Australia claims revenue-sharing deprives grassroots of sponsorship
Cricket's state associations are losing up to $4 million annually and sponsorship designated for grassroots cricket is also being redirected to players under the current, "faulty" revenue-share model, according to Cricket Australia's top negotiator.Read more
Destination NSW figures underscore arts and culture tourism impact
More than 12 million 'cultural and heritage' tourists visited NSW in 2016, driving more than three times as many visitors as sporting events, according to Destination NSW.Read more
Lion and BMW out as Buildcorp puts entire spend behind ARU women
The Australian Rugby Union has been dealt a triple blow, with its beer and automotive sponsors set to depart at the end of this year and a third sponsor scaling back its naming rights deal.Read more
New State of Origin major sponsor as Blues swap breweries
A prominent legal firm is set to replace Victoria Bitter as the Blues' major State of Origin sponsor, as the NSW Rugby League negotiates to swap its Carlton & United Breweries for rival brewing giant Lion.Read more
AFL Media chief departs for Fox Sports role
AFL Media boss and the code's new general manager of broadcast, Peter Campbell, has been appointed to the new role of chief commercial officer of Fox Sports.Read more
