Suncorp to exit cross-border State of Origin partnerships
Suncorp will exit its Queensland Maroons and NSW Blues deals at the end of 2017 and has not ruled out cutting other existing sponsorships as it realigns its partnerships strategy.Read more
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Pandora augments music partnerships with owned event series
Music streaming service Pandora has linked with Universal Music to turn rights-holder, creating a live concert series to engage with a "hard to reach" millennial audience.Read more
"New sponsorship structure" for Santos but Tour Down Under deal still a possibility
Natural gas company Santos is set to restructure its partnerships strategy this year after the end of its long-term $60m community investment deal with the SA Government, but the company is tipped to maintain its Tour Down Under naming rights.Read more
CitiBank renews with Swans to rack up 15 years
CitiBank will remain the second-largest sponsor of the Sydney Swans until 2020 after adding a further two years to its partnership.Read more
Cricket Australia looks to capitalise on growth in women’s game
Cricket Australia will hire its first-ever dedicated marketing manager to focus on elite women's cricket as female participation surges, with the first year of a $1m girl's cricket fund helping to double the number of girl's cricket teams.Read more
GC2018 adds three more sponsors as ticket interest surpasses expectations
The Gold Coast 2018 Commonwealth Games has clocked its 30th official partnership after receiving more than 1.2 million registrations for the first round of its ticketing ballot.Read more
PwC pinpoints eSports sponsorship as "huge opportunity"
The rise of eSports represents the best way for marketers to access hard-to-reach ‘generation Z’ audiences who have "extremely low" tolerance for traditional advertising but reward sponsors, according to a new report from PwC.Read more
A-League clubs eye 'Big Bash effect' and boost to sponsorship revenue
The A-League's new broadcast agreement with Network Ten could potentially bolster the value of major sponsorship assets by up to 50%, according to Sydney FC chief Tony Pignata.Read more
AFL Coaches launch new Foxtel; Chemist Warehouse-backed campaigns
The AFL Coaches Association has rolled out partnership campaigns in conjunction with Foxtel and Chemist Warehouse as part of a new commercial focus for the organisation.Read more
Gold Coast Turf club secures lucrative Aquis agreement
Gold Coast Turf Club chief executive Steve Lines says a new naming rights partnership with big-spending property developer Aquis is "by far the biggest deal" in the racing body's history.Read more
