Mitchell & Ness re-ups NBL partnership
The NBL has agreed a two-year renewal with apparel provider Mitchell & Ness after a successful initial twelve-month partnership with the vintage sportswear brand.Read more
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Merry Christmas and Happy Holidays from Sponsorship News
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2016 – from staff movements and new deals to industry controversy and strategy shifts.Read more
Building firm to champion gender equality with Giants
The newly-formed Giants Netball team has secured its second major partner in a week, bringing a construction firm on as its front-of-dress partner.Read more
Netball Victoria appoints commercial chief; lands new partner
Netball Victoria has recruited a new commercial boss and signed New Zealand-based health brand Mother Earth as a pathways and grassroots supporter.Read more
Port to ramp up China strategy after sponsorship wins
Port Adelaide has signed a major partnership with Cathay Pacific and is set to double the size of its China-facing commercial team after recruiting a seasoned Brisbane Broncos sponsorship manager.Read more
Largest state cricket associations turn to craft beer
Asahi's craft beer brand Cricketers Arms has signed on as official beer partner of both Cricket Victoria and Cricket NSW.Read more
PGA lands title sponsor for Super 6 debut
A flurry of end-of-year deals for the PGA of Australia has seen it land a first-ever naming rights sponsor for its 'World Super 6' tournament and two other partner renewals.Read more
Peugeot in, Volkswagen out in tennis reshuffle
Peugeot has moved quickly after ending its Sydney Roosters partnership to sign on as the official car partner of a pair of prestigious Australian Open satellite tournaments.Read more
AFL-W shorts sponsors for Demons, Blues
A major women's fitness group has linked with the Melbourne Demons' women's AFL team, while Carlton has upsold an existing partner for its own AFLW entry.Read more
Cricket Australia plotting new commercial structure
Cricket Australia is likely to revise the structure of its commercial and sponsorship team in the new year after losing some key staffers, including veteran administrator Mike McKenna.Read more
