Lions get vote of confidence from Vero
Vero Insurance, the co-major sponsor of the Brisbane Lions, has extended its partnership with the struggling AFL side.Read more
More latest news - page 898
Optus ups sporting offensive with swimming deal
Optus will become the largest supporter of grassroots swimming in Australia as part of an eight-year deal with Swimming Australia that will return the sport to its pre-2012 commercial peak.Read more
College Football game lands Fox double-deal
Foxtel has signed on as both the official broadcaster and presenting partner of this month's NCAA College Football Sydney Cup.Read more
La Trobe expands AFLPA alliance
La Trobe University has agreed a three-year renewal of its AFL Players' Association partnership.Read more
NAB "onto a winner" with new AFL leveraging strategy
NAB's huge grassroots and pathways presence in the AFL makes it the ideal platform to roll out the bank's new whole of brand 'More Than Money' campaign, says head of sponsorship Tim Clarke.Read more
Nature's Own links with Masters Games
The Pan Pacific Masters Games, the Gold Coast's annual over-30s sporting gala, has secured Nature's Own as an official partner.Read more
City of Parramatta appoints sponsorship agency
Partnerships and marketing agency Waterfront has won sponsorship duties with the Parramatta Council, as the western Sydney CBD looks to sell naming rights to four events reaching more than 250,000 people.Read more
AOC's legal defeat unlikely to open ambush marketing floodgates
Telstra's "borderline" ambush marketing win against the Australian Olympic Committee may actually assist the AOC, by demonstrating just how difficult it is to skirt the Games' legal protections, say leading marketing law specialists.Read more
Broncos profit from sponsor growth; EPL side in local deal; and more
> Broncos forecasting bumper profit after sponsorship growth
> Essendon head of marketing and brand relocates to Canada
> ABL claims $10m in sponsorship revenue as MLB joint-venture ends
> William Hill becomes Tottenham's first Australia-specific sponsor
> Masters Milk snaps up Eagles forward for ambassador duty
> National Portrait Gallery signs audio-visual sponsorRead more
Three key deals, new sponsor structure for resurgent Hawks
The Illawarra Hawks will become the first NBL side to adopt a dual-major sponsor structure after the renewal of its largest sponsor, while a new partner has been added across the healthcare and membership categories.Read more
