Gold Coast Titans chief Graham Annesley says the club is banking on an immediate commercial boost after pulling off the shock signing of Jarryd Hayne, and two existing sponsors have already increased their deals with the NRL side.Read more
Suncorp is set to chart a new direction for its sponsorships, with its Asteron Life brand advising the Australian Rugby Union that it won't renew its naming rights deal with the embattled competition.Read more
The NSW Supreme Court has dismissed Manly's demand for more than $300k in sponsor payments from major partner Coco Joy, finding that senior executives at the NRL side should have been aware that the sponsor's CEO didn't have the authority to broker the deal.Read more
Matt Jones, the chief executive officer of mobile start-up OVO, and architect of its unique partnerships strategy, has joined the line-up of speakers at the next Sponsorship News Conference.Read more
Basketball Australia has appointed former professional basketballer and Dandenong Rangers commercial boss, Sally Phillips, to the new role of head of Women's NBL.Read more
iPro Sport, a prolific sponsor of elite and grassroots sport in the UK, has entered the Australian market through a front of jersey deal with an A-League team.Read more
Optus, Woolworths and Samsung are among the official Australian Olympic committee sponsors to launch fresh activations, but consumer research shows dwindling public support for the Rio games.Read more
The National Basketball League has kicked off its sponsor renewal process with the re-signing of Chemist Warehouse, which has agreed to an expanded deal with the league.Read more
Optus has replaced IBM as the official technology partner of Opera Australia, after late last year poaching two of IBM's senior sponsorship and events executives.Read more
The Australian Olympic Committee has labelled yesterday's Federal Court decision "disappointing", and says it will continue to fight attempted ambush and guerrilla marketing attempts from non-sponsors.Read more
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