The Australian Sports Commission says the old fashioned administrative structure of some of Australia's leading sports is preventing them attracting greater sponsorship support and better broadcast deals.Read more
HSBC long-term renewal with the Australian Rugby Union will maintain its touchpoints at all levels of the code, says the finance giant's global sponsorship boss, Giles Morgan.Read more
Dutch beer brand Heineken has decided not to renew its decades-long partnership with the Australian Open tennis grand slam, Sponsorship News can reveal.Read more
The AFL and its eight inaugural women's teams are well-placed to attract sponsorship according to Adelaide Crows chief Andrew Fagan, with at least two clubs having already secured major partners and more deals pending.Read more
Western Australia's performing arts sector has so far defied the mining sector's downturn, with three of the state's four major companies lifting their sponsorship income in 2015, and total sponsor revenue rising to $6.95m.Read more
The new owner of the Newcastle Jets, Chinese LED magnate Martin Lee, is unlikely to use the A-League team as a personal marketing platform, but the club is hopeful a stable ownership structure will prove enticing to corporates.Read more
Samsung will install a new customer experience lounge in the Opera House and roll out a "world-first" virtual reality activation as part of a long-term renewal with the iconic venue.Read more
With many Australian companies talking up workplace equality, businesses should "put their money where their mouth is" on women's advancement and invest in women's sponsorship, says Josephine Sukkar, principal of new Wallaroos title sponsor Buildcorp.Read more
Opera Australia has returned to a financial surplus after commercial revenue rebounded from 2014's record low, rising to nearly $4 million last year.Read more
Mazda has renewed its principal partnership with AFL side North Melbourne, one of the largest club-level partnerships in Australia, until at least the end of the 2019 season.Read more
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