Wests secure new partnership but lose TradeSearch
Handy Finance has signed on as the sternum sponsor of the Wests Tigers, but another new sponsor has departed the club after a short-term contract of just three months.Read more
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Toyota confirms AOC, Paralympics alliances
Toyota Australia will partner with both the Australian Olympic and Paralympic committees as both teams edge towards their 2016 Rio sponsorship goals.Read more
Orica to drop GreenEDGE sponsorship after resources downturn
Orica will quit its naming rights deal with the GreenEDGE professional cycling team at the end of 2017, but has signed a twelve-month extension to allow the team time to find a replacement sponsor.Read more
Lion and Heineken to get behind F1 deal in Australia
Heineken's unprecedented global alliance with Formula One presents a unique opportunity for the brand to engage its Australian consumers, says the beer's Australian marketing boss.Read more
BMW extends Gold Class presenting rights deal
Luxury auto brand BMW has renewed its exclusive presenting partner status with Village Cinemas' premium cinema chain, Gold Class.Read more
Supercars partnership an exception to below-the-line policy: Red Rooster
Red Rooster's new Supercars alliance is the "ideal" platform to promote the company's home delivery service and its loyalty program, says chief executive Chris Green.Read more
New NBL entrant appoints commercial chief, secures first deals
The resurrected Brisbane Bullets NBL side has appointed an experienced golf and netball administrator as head of its commercial operations and has signed a range of new partners across the auto, alcohol, fitness and media categories.Read more
Crows deal to be “critical component” for TFI growth
The Adelaide Crows AFL side has added its third new premier partner of 2016, securing an alliance with one of South Australia's largest businesses, Thomas Foods International.Read more
Coco Joy sponsorship campaign unravels in legal battle
Coconut water brand Coco Joy will not renew its major sponsorships with A-League and Big Bash sides, and faces a court battle with the Manly Sea Eagles, over the discontinuance of its deal with the club.Read more
Octagon beefs up leadership team in staff restructure
Octagon's south-east Asian boss, Ben Hartman, has relocated to Sydney to lead the sports and entertainment agency's local operations, while Adam Hodge has been promoted to a new APAC-wide role.Read more
