FFA commercial boss Luke Bould will discuss the progress and sponsorship development of the code in Asia as leading rights-holders, agencies and brands gather this week for the industry's only dedicated networking event and conference.Read more
British wagering giant William Hill has overhauled its local sponsorship strategy, ending three deals and signing a new agreement with the Australian Open Tennis tournament - the first time a Grand Slam has signed a betting partner.Read more
United Petroleum has signed a long-term extension with Collingwood, expanding its role to include principal partner status with the club's VFL team.Read more
A surge in philanthropic revenue and donations has more than compensated for a $600,000 drop-off in sponsorship for The National Gallery of Australia.Read more
Accommodation website Airbnb has entered into an agreement with the Sydney Opera House which it claims will bring "thousands" more of its users to Sydney.Read more
Cricket Australia's Big Bash League has cashed in on its youth and family appeal, announcing a promotional tie-in with Warner Brothers and a new partnership with ice-block brand Zooper Dooper.Read more
Football Federation Australia general manager of commercial development, Martin Stead, has been appointed to a new position as News Corp's head of commercial partnerships, sport.Read more
The rise of Dan Ricciardo and a new focus on sponsorship has delivered a $1 million increase in commercial revenue for the Australian Grand Prix Corporation, the managing body for both the Formula 1 and Motorcycle GP in Australia.Read more
iiNet has beaten entries from brands including Volkswagen and CUB's Victoria Bitter to take home the Australian Marketing Institute's 2015 national sponsorship award.Read more
Moonee Valley Racing Club has signed an insurance partner ahead of the Cox Plate, the marquee event of the Spring Racing Carnival.Read more
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