Optus returns to sponsorship with big cricket deal
Optus has returned to sports sponsorship in a big way, partnering with Cricket Australia to deliver thousands of hours of online content.Read more
Optus has returned to sports sponsorship in a big way, partnering with Cricket Australia to deliver thousands of hours of online content.Read more
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> Canberra International Film Festival boosted by $150k partnershipRead more
The National Basketball League has continued to add to its roster of sponsors, with new automotive and cinema partners joining the sport.Read more
National Storage will roll out a national sponsorship campaign from 2016 following the signing of three major deals across A-League, NRL and Big Bash League teams.Read more
Three major deals – renewals with Mitsubishi and Dick Smith and a new partnership with National Storage – will maintain the Melbourne Stars' lead position for sponsorship revenue in the Big Bash League, according to CEO Clint Cooper.Read more
Football NSW will appoint a new head of commercial following the departure of current sponsorship boss Adam Dennison to take up a senior position at specialist sporting recruitment company, NSR Australia.Read more
Sport and entertainment agency Twenty3 will handle fan engagement and activation duties for the much-hyped Ultimate Fighting Championship event featuring superstar Ronda Rousey in Melbourne.Read more
The NRL is getting short of top-level commercial sports administrators, following today's announcement that chief executive Dave Smith will depart and with no replacement yet lined up for commercial boss Paul Kind.Read more
Long-term Craig Lowndes backer, Caltex, will fork out a multi-million dollar sum for title rights to the Bathurst champion's V8 Supercars vehicle from 2016.Read more
Land Rover has extended its partnership with the ACT Brumbies and will also replace Wallabies sponsor BMW as a major backer of the Melbourne Rebels.Read more