Bendigo Bank steps to the plate
Bendigo Bank is aiming to enhance its community awareness with a new major partnership with the Australian Baseball League to support the sport at grassroots level.Read more
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QRL targets digital growth with new strategy and staff
The Queensland Rugby League has established a new digital department to build engagement with its audience in the state.Read more
Heineken, Fox Sports, Beats emerge from Rugby scrum
Qantas might be splashed across the jersey of the Wallabies at the Rugby World Cup, but it is Beats, Samsung and BMW which are winning the sponsorship battle after opting for integrated campaigns to drive their alliances.Read more
BMW forges Melbourne Symphony link
Luxury auto brand BMW has continued to expand its local partnerships strategy through a new alliance with the Melbourne Symphony Orchestra.Read more
Bupa’s cricket sponsorship review opens up state branding option
State cricket associations will be able to promote their major partners on the front of their Sheffield Shield kit this summer after Cricket Australia introduced new rules following health insurer Bupa's decision to downgrade its sponsorship and relinquish naming rights to the competition.Read more
Thirty years on: arts centre secures first major sponsorship
Thirty years after it was founded, the Arts Centre Melbourne has announced its first ever principal partnership, with the Bank of Melbourne joining as major sponsor.Read more
Nine deal gives basketball free-to-air bounce
The revitalised National Basketball League has secured another key element to its future with the Nine Network coming on board as the game's free-to-air broadcaster.Read more
Transport for NSW adds Hilyard as sponsorship comes into the frame
Former WA Rugby partnerships manager Brad Hilyard has joined Transport for NSW as manager of sponsorships and partnerships.Read more
Longevity key to Audi sponsorship success
Longevity is one of the keys to a successful sponsorship, but companies should continually evaluate whether legacy deals are achieving their marketing goals and delivering on expectations, says Audi communications chief Anna Burgdorf.Read more
Audi takes Gourmet Escape naming rights as strategy evolves
Audi has continued to fine tune its cultural partnerships strategy, expanding its Margaret River Gourmet Escape and ending its sponsorships of two major festivals in Sydney and Melbourne.Read more
