Partnerships with major sporting teams and cultural festivals are designed to "ingrain" The Star as a Sydney icon, according to the marketing chief of the casino and entertainment venue.Read more
> Intel unveils Vivid sponsorship activations
> Sponsorship revenue steady for RugbyWA
> Sharks gift shorts asset to Indigenous campaign
> Creative Partnerships launches business development grants
> Titans make sponsorship the focus of new strategyRead more
Compensation lawyers Brydens has signed a second major partnership with a Western Sydney-based NRL outfit.Read more
Football Federation Australia will post a 30% increase in sponsorship revenue this financial year, according to head of commercial Luke Bould - a result that will see it move ahead of two of its code rivals.Read more
RaboDirect's first Sydney sponsorship was an important trial for the company to compare its Sydney and Melbourne customer bases, says its senior sponsorship manager.Read more
BHP Billiton will invest almost $1.5m in a new partnership with the Queensland Museum, aimed at showcasing the state's biodiversity.Read more
The Federal Government has slashed funding to national arts institutions in the Budget and allocated more than $5m to the peak body for corporate sponsorship in the arts, Creative Partnerships.Read more
DHL has committed to its top-tier Surf Life Saving Australia partnership until 2018 and will retain branding on the uniforms of the organisation's 47,000 surf lifesavers.Read more
The Star has retained hosting rights for the Sydney Swans' major functions after extending its partnership with the AFL club.Read more
Sydney's satellite TEDx conference has secured a "multi-million dollar" level of investment after restructuring its partnership tiers to accommodate blue-chip sponsors such as Optus and Uber.Read more
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