After outlining the commercial reasons behind its expanded Cricket Australia (CA) partnership, Hola Health has revealed the sponsorship strategy that took it from backing a local Western Australian club to landing one of the most prominent branding positions in Australian cricket.
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Sydney FC has signed a one-year sponsorship with digital gifting platform Prezzee for the upcoming A-Leagues season.
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Mega Reward branding will remain on the Adelaide United player shirt front for the A-League club’s 2026 Australia Cup campaign.
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Penrite Oil branding will appear in the Perth Bears’ top-of-back spot on the playing jersey after the sponsor dips its toe in the NRL for the first time.
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Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.
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Strong employee uptake of the company's workplace healthcare platform and the opportunity to demonstrate its corporate wellbeing model prompted Cricket Australia (CA) sponsor Hola Health to expand the deal according to its co-founder Lenin Rajendran.
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The AFL’s creator-led live series the Ultimate Footy Watchalong has drawn more than 250,000 live viewers across two matches this year.
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Corporate Traveller has expanded its sponsorship of the Perth Bears to become the club’s foundation coaches partner ahead of its 2027 NRL debut.
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The A-League’s Wellington Phoenix FC has renewed Pacific Radiology as a sponsor for another season.
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