The federal parliament has passed laws allowing the sports minister to extend anti-ambush marketing protections to future major sporting events without requiring separate amendments to primary legislation.
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The Victorian Court of Appeal has refused the Australian Grand Prix Corporation (APC) permission to challenge a $2.84 million damages award from the cancellation of a Robbie Williams concert in March 2020.
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Budget Direct deployed a custom-built floating activation dubbed Phin on the Brisbane River last week to celebrate the Dolphins’ first NRL top-four finish and finals appearance.
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Hockey Australia (HA) has appointed Josie Brown as CEO but will lose chief commercial & digital officer Blair Crouch to SEN Teams.
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The NFL’s first regular-season game in the Asia-Pacific attracted 100,021 spectators to the MCG, but Gemba research shows the Los Angeles Rams still have an uphill struggle to convert Australian interest into loyal support.
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Cricket Australia (CA) will use Komo Technologies’ audience engagement platform next season.
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StudyAdelaide will return to Adelaide United’s front-of-shirt spot for the club’s AFC Champions League Two campaign.
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Greenworks Australia has extended its Melbourne Stars BBL and WBBL sponsorship for two seasons.
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The Queensland government is introducing measures to limit potential ambush marketing during Brisbane 2032.
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Toby’s Estate claims to have generated a million organic views through its Sydney Marathon activation, besting the reach of its previous content by 1,343%.
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